Mister Roster

An ode to traditional food and the ground it grew on

Type

Naming, Brand Design, UX/UI Design

Client

Original Thüringer Spezialitäten

Published

January 2021

Credits

Illustration by Gaëlle Cimen

We named this catering service Mister Roster because it cuts straight to the brands core: the love for Thuringian cuisine (Roster, the thurigian term for bratwurst, is the specialty of the region Thuringia) conveyed by the owner’s enthusing and warm character. Though located in Berlin Mister Roster takes the term „original Thuringian“ very serious: Every piece of meat he grills, every lettuce leaf and even his business van he obtained from local thuringian business. Therefore we took the term also quite literal and created a brand narrative that revolves around the pittoresk yet underrated area in Germany.