eïnheit

A Couple Therapy for East and West Germany

Type

UX/UI Design, Thesis

Client

B.A. Thesis (MD.H Berlin)

Published

March 2020

URL

einheit.jetzt

Did you know that there is still a noticeable gap between East and West Germany after the wall came down? There are still differences in salary, hierarchy, gender equality… and strong stereotypes even in the minds of the post-reunification-generation. einheit.jetzt aims at dismantling the wall in East and West Germans’ minds by quoting common techniques of couple therapy. The UX concept is based on the belief that messages can only stick if you are able to respond. The two dots of the wordmark serve as a visual narrative that explains the dynamics of the relationship throughout the whole website.